This branding project is for the Historic Street Lighting Museum.
My concept is about the relationship between light and the flow of history: “The lamp post can cast both light and shadow, it can enlighten and clarify, yet can still morph and distort. This fluidness and ambiguity of light bear a resemblance to history.”
I was also interested in the duality of light. For the mechanism of the light bulb, the resistance and movement coexist with one another to create light. We also have the wave-particle duality of light. There’s also duality in the social context. The lights can induce light (protection) and emphasize shadow (danger). It can be a symbol of enlightenment and the brutal side of history. It can be a symbol of human victory (science, Industrial Evolution) and a symbol of human failure (air and light pollution, damaging natural habitat). It can be seen as a symbol of nature (moon) or against nature (disrupting animal behavior patterns). The light can blend and unite (as a community project) or divide (as a social hierarchy reflected in street lights’ designs or the lack of well-lit streets in poor areas).
